MODIBODI
I’M DYING INSIDE

Life’s a lot for Gen Z today. Heartbreak. Anxiety. Moving out. Coming out. Sex. New friends. Ex-friends. #hustleculture. The f***ing climate crisis. Men. Then you get your period.

To introduce Modibodi period undies to Gen Z we didn’t create an ad - we built a new series for their favourite platform. ‘I’m Dying Inside’ is a modern period drama created exclusively for TikTok. 5 episodes. 4 housemates. All getting their periods at the same time. A taboo-breaking celebration of life today for young menstruators. Exploring issues like endometriosis, first-time queer hookups, period sex, and more. The series has already reached over 12 million views on TikTok and counting.